Boxing promoter Eddie Hearn was asked what Anthony Joshua's 'a*** smells like' during a brutal radio interview with Roman Kemp.
Hearn appeared on Capital Breakfast in an attempt to plug Joshua's boxing return after suffering a double defeat at the hands of Oleksandr Usyk. Ticket prices have reportedly been slashed as AJ's bout against Jermaine Franklin next Saturday at the 16,000 seat O2 in London has yet to sell out.
The promotional interview took a brutal turn when Hearn got involved in a game of 'Home Truths' with radio show host Kemp. The host set the tone of what was to follow by accusing Hearn of only being famous because of his father Barry Hearn – who founded Matchroom Sport.
READ MORE: Anthony Joshua launches X-rated rant and slams boxing legends who 'lost respect' for Brit
Hearn agreed with the comment before firing the same accusation back at Kemp – whose father Martin Kemp was bassist for band Spandau Ballet.
"I think your dad knew somebody at Capital FM," blasted Hearn. "I think the conversation went something like this, ‘remember when I did all those favours for you, I used to come on your show and sing live, well, my son is pretty useless to be honest… I need a favour, he’s got no talent, no ability, he’s got no prospects, if you could just give him a job, cleaning, running coffee, anything’, the guy said, ‘I promised you a big favour, I’m gonna put him in front of the mic’."
Kemp had a brutal response highlighting the relationship between Hearn and boxer AJ who has helped the promoter make his fortune. Hearn has been by Joshua's side since the London 2012 Olympic Games gold medallist turned professional the following year.
Kemp added: "You’re a boxing promoter, you must buy the finest things in life, food, colognes, fragrances, so you must have a good nose, so I just wanted to know, what does Anthony Joshua’s a*** smell like?"
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Hearn accepted the taunt which he said was 'really good'. He added: "You’re right, that close relationship has brought me extreme wealth… I think you need to save your money because I think your career is extremely limited… I think, you have to look at yourself and ask where am I going, but I think the answer is, down very fast."
Joshua lost his WBA, IBF, WBO and IBO world title belts to Usyk after losing their re-match by split decision last August. With a heavyweight record of 24-3 the British fighter needs to beat Franklin next weekend to revive his career and set-up a potential title shot against Tyson Fury.
"You’ve got AJ coming off the back of two defeats to Oleksandr Usyk, people say how it’s the end of the road for him, people say how motivated he is, I think you’re going to see next Saturday at the O2." Hearn said.
"He’s fired up, he took his training camp to Dallas and the difference in spectrum from the Olympic Village in Sheffield where he was like God, to this small gym in the backstreets of Dallas where quite frankly no-one knew who he was was humbling. He’s worked really hard, and I want him to make a statement… His career, kind of sits on next Saturday."
Listen to Capital Breakfast with Roman Kemp weekdays from 06:30 – 10:00 and on Global Player
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