Chelsea hire ex-Manchester City and EA Sports vice-president Damian Willoughby as their new commercial director… as Todd Boehly’s off-field revamp at Stamford Bridge continues
- Damian Willoughby will be tasked with increasing Chelsea’s commercial income
- The club’s US ownership want to bring in more investment outside of matchdays
- Todd Boehly has made a number of off-field changes since his takeover in May
- Willoughby was previously head of sponsorship at Chelsea, departing in 2010
Chelsea’s off-the-field revamp under their new American owners has continued, with Damian Willoughby to join the club as commercial director.
The new hire – who will have a big role as Chelsea seek to maximise revenues – joins from gaming giants EA Sports, having also worked for Blues’ rivals Manchester City previously.
Willoughby will be tasked with increasing the west London’s club’s commercial operation and income, as the US ownership looks to bring in significant investment outside of matchdays.
Chelsea have hired Damian Willoughby, formerly of Manchester City, as commercial director
Todd Boehly has made a number of off-field changes following his takeover earlier this year
He returns to Stamford Bridge after departing from the role of head of sponsorship in 2010.
Willoughby has worked across City’s stable of clubs across the globe before leaving his post as CEO for City Football India for EA Sports in 2021.
At EA, famous for a number of sports games including the FIFA series, he was the London-based vice president of partnerships.
Chelsea’s new US owners have made a number of changes behind-the-scenes following their takeover earlier this year, with more in the pipeline.
Willoughby returns to Chelsea after departing from the role of head of sponsorship in 2010
Share this article
Source: Read Full Article